__Prompt to generate
a conceptual
[brandbook].
__Prompt to generate
a conceptual
[brandbook].
I have the answers from a founder about their startup.
Based on those, I need you to create a conceptual brandbook that can serve as a brief to develop the visual identity.
I have the answers from a founder about their startup.
Based on those, I need you to create a conceptual brandbook that can serve as a brief to develop the visual identity.
The result should be well-organized, written in clear, professional, and strategic language, and divided into the following sections:
The result should be well-organized, written in clear, professional, and strategic language, and divided into the following sections:
(01) Brand Description
(01) Brand Description
an inspirational summary that captures the essence of the startup and what it aims to build.
an inspirational summary that captures the essence of the startup and what it aims to build.
(02) Purpose
(02) Purpose
a sentence or paragraph that expresses the brand’s “why.”
a sentence or paragraph that expresses the brand’s “why.”
(03) Value Proposition
(03) Value Proposition
a clear summary of what it offers, to whom, and why it matters.
a clear summary of what it offers, to whom, and why it matters.
(04) Brand Values
(04) Brand Values
between 3 and 5 key values with a brief description of how they are reflected in practice.
between 3 and 5 key values with a brief description of how they are reflected in practice.
(05) Target Audience
(05) Target Audience
description of the main audience (profile, needs, motivations).
description of the main audience (profile, needs, motivations).
(06) Problem Solved
(06) Problem Solved
precise description of the pain point and the opportunity.
precise description of the pain point and the opportunity.
(07) Brand Territory / Core Concept
(07) Brand Territory / Core Concept
a central idea that can guide the brand’s visual and verbal universe.
a central idea that can guide the brand’s visual and verbal universe.
(08) Keywords and Tone of Voice
(08) Keywords and Tone of Voice
list of keywords, adjectives, and tone examples that define the brand’s personality.
list of keywords, adjectives, and tone examples that define the brand’s personality.
(09) Suggested Visual References (optional)
(09) Suggested Visual References (optional)
styles, moods, or moodboard elements that could represent the identity (colors, shapes, photographic style, typography, etc.).
styles, moods, or moodboard elements that could represent the identity (colors, shapes, photographic style, typography, etc.).
Based on this document, the visual branding should be able to be developed — therefore, the writing must inspire aesthetics, conceptual direction, and strategic coherence.
Please find below the founder’s answers:
(copy and paste your answers here)
Based on this document, the visual branding should be able to be developed — therefore, the writing must inspire aesthetics, conceptual direction, and strategic coherence.
Please find below the founder’s answers:
(copy and paste your answers here)