MAR FERNÁNDEZ
(FOUNDER & BRAND DIRECTOR)
WITH OVER A DECADE OF EXPERIENCE IN BRAND BUILDING, MAR COMBINES A BACKGROUND IN ADVERTISING WITH A PASSION FOR CRAFTING MEANINGFUL STORIES. AS BRAND DIRECTOR AT 22 STUDIO, SHE SPECIALIZES IN GUIDING STARTUPS AND HIGH-GROWTH COMPANIES, TRANSLATING BUSINESS VISION INTO POWERFUL IDENTITIES. HER EXPERTISE LIES IN CONNECTING STRATEGIC THINKING WITH DESIGN EXCELLENCE, ENSURING BRANDS NOT ONLY LOOK COMPELLING BUT ALSO RESONATE AND ENDURE IN COMPETITIVE MARKETS.
JUANA CASTRO CALDEROLI
( GRAPHIC DESIGNER )
CURRENTLY PURSUING A DEGREE IN GRAPHIC DESIGN AT THE UNIVERSITY OF BUENOS AIRES, JUANA BRINGS FRESH CREATIVITY AND AN ARTISTIC PERSPECTIVE TO 22 STUDIO. PASSIONATE ABOUT VISUAL CULTURE, SHE MERGES CURIOSITY, DESIGN EXPLORATION, AND A KEEN SENSE OF AESTHETICS. HER ENTHUSIASM FOR ART AND BRANDING FUELS HER WORK, CONTRIBUTING INNOVATIVE IDEAS AND BOLD CONCEPTS THAT ADD ENERGY AND ORIGINALITY TO EVERY PROJECT SHE ENGAGES WITH.