MAR FERNÁNDEZ
( FOUNDER & BRAND DIRECTOR )
WITH OVER A DECADE OF EXPERIENCE IN BRAND BUILDING, MAR COMBINES A BACKGROUND IN ADVERTISING WITH A PASSION FOR CRAFTING MEANINGFUL STORIES. AS BRAND DIRECTOR AT 22 STUDIO, SHE SPECIALIZES IN GUIDING STARTUPS AND HIGH-GROWTH COMPANIES, TRANSLATING BUSINESS VISION INTO POWERFUL IDENTITIES. HER EXPERTISE LIES IN CONNECTING STRATEGIC THINKING WITH DESIGN EXCELLENCE, ENSURING BRANDS NOT ONLY LOOK COMPELLING BUT ALSO RESONATE AND ENDURE IN COMPETITIVE MARKETS.
JUANA CASTRO CALDEROLI
( GRAPHIC DESIGNER )
CURRENTLY PURSUING A DEGREE IN GRAPHIC DESIGN AT THE UNIVERSITY OF BUENOS AIRES, JUANA BRINGS FRESH CREATIVITY AND AN ARTISTIC PERSPECTIVE TO 22 STUDIO. PASSIONATE ABOUT VISUAL CULTURE, SHE MERGES CURIOSITY, DESIGN EXPLORATION, AND A KEEN SENSE OF AESTHETICS. HER ENTHUSIASM FOR ART AND BRANDING FUELS HER WORK, CONTRIBUTING INNOVATIVE IDEAS AND BOLD CONCEPTS THAT ADD ENERGY AND ORIGINALITY TO EVERY PROJECT SHE ENGAGES WITH.
FACUNDO DE LA BARRERA
( UX/UI DESIGNER )
FACUNDO IS A UX/UI DESIGNER WITH A STRONG BACKGROUND IN GRAPHIC DESIGN, CURRENTLY WORKING WITH STARTUPS AND TECH-DRIVEN COMPANIES. HIS JOURNEY FROM VISUAL DESIGN TO USER EXPERIENCE GAVE HIM A BROADER UNDERSTANDING OF HOW AESTHETICS AND FUNCTIONALITY INTERSECT. CURIOUS AND DETAIL-ORIENTED, HE FOCUSES ON CREATING INTUITIVE DIGITAL INTERFACES THAT BALANCE STRATEGY, DESIGN, AND USER NEEDS—BRINGING A FRESH, HUMAN-CENTERED APPROACH TO EVERY PROJECT HE WORKS ON.
NUBIA EMILIOZZI
( PROJECT MANAGER )
NUBIA IS A PROJECT MANAGER WITH A KNACK FOR LEADING CREATIVE TEAMS AND BUILDING EFFICIENT WORKFLOWS. HER EXPERIENCE IN MARKETING AND BRAND STRATEGY ALLOWS HER TO TRANSLATE BIG VISIONS INTO ACTIONABLE PLANS. BALANCING STRUCTURE WITH FLEXIBILITY, SHE DRIVES PROJECTS FORWARD WITH ENERGY, STRATEGY, AND A STRONG SENSE OF TEAM ALIGNMENT.