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Client
Scope
Date
LucaMoney
Logo, Brand Identity, Visual System
May, 2026
22Studio.
Buenos Aires, Argentina
Luca Money is built within that balance point: between financial innovation and everyday simplicity. Organizing complex financial tools into an experience that feels clear, accessible and easy to use.
Luca seeks another path — a digital financial experience designed around clarity, stability and control, where every decision responds to real people, real economies and everyday financial needs.
Client
Scope
Industry
Date
LucaMoney
Logo, Brand Identity, Visual System
Fintech
May, 2026.
Rebranding: LucaMoney
Brand Identity ———— Digital Experience
Including logotype, symbols & visual system
Designed by 22.
Rebranding: LucaMoney
Brand Identity ———— Digital Experience
Including logotype, symbols & visual system
Designed by 22.
Wallet
KeyVisual
JjMm
09%!
JjMm
09%!
Typography
Color Palette
#A3ADFF
#3083FC
#C5F285
#A4EFC7
Way Better Than Your Bank.
LUCA MONEY
Client
Scope
Date
LucaMoney
Logo, Brand Identity, Visual System
May, 2026
22Studio.
Buenos Aires, Argentina
Luca Money is built within that balance point: between financial innovation and everyday simplicity. Organizing complex financial tools into an experience that feels clear, accessible and easy to use.
Luca seeks another path — a digital financial experience designed around clarity, stability and control, where every decision responds to real people, real economies and everyday financial needs.
Client
Scope
Industry
Date
LucaMoney
Logo, Brand Identity, Visual System
Fintech
May, 2026.
Rebranding: LucaMoney
Brand Identity ———— Digital Experience
Including logotype, symbols & visual system
Designed by 22.
Rebranding: LucaMoney
Brand Identity ———— Digital Experience
Including logotype, symbols & visual system
Designed by 22.
Wallet
KeyVisual
JjMm
09%!
JjMm
09%!
Typography
Color Palette
#A3ADFF
#3083FC
#C5F285
#A4EFC7
Way Better Than Your Bank.
LUCA MONEY
