guide with
__10 [key] questions
guide with __10
[key] questions
__Purpose
__Purpose
(01) Why does your startup exist? What personal motivation or market need led you to create it?
(02) If your company disappeared tomorrow, what valuable thing would it leave behind in people or in the industry?
(01) Why does your startup exist? What personal motivation or market need led you to create it?
(02) If your company disappeared tomorrow, what valuable thing would it leave behind in people or in the industry?
__Values
__Values
(03) What principles or behaviors do you want to define the way your team works and makes decisions?
(04) What things would you never be willing to compromise, even if the business could grow faster by doing so?
(03) What principles or behaviors do you want to define the way your team works and makes decisions?
(04) What things would you never be willing to compromise, even if the business could grow faster by doing so?
__value proposition
__value proposition
(05) What does your product or service offer that truly makes it different or better than other alternatives?
(06) What specific result does the user or customer achieve thanks to your solution?
(05) What does your product or service offer that truly makes it different or better than other alternatives?
(06) What specific result does the user or customer achieve thanks to your solution?
__Audience
__Audience
(07) Who exactly are you helping? Describe your ideal customer (age, interests, habits, context).
(08) What emotions, desires, or frustrations does that person have before and after using your product?
(07) Who exactly are you helping? Describe your ideal customer (age, interests, habits, context).
(08) What emotions, desires, or frustrations does that person have before and after using your product?
__Problem & opportunity
__Problem & opportunity