GIGA transforms Spreen’s universe into a brand built to live beyond the screen — loud, playful, exaggerated, and instantly recognizable.

Our role was to create an identity capable of turning a simple snack into a cultural object, building a visual system that feels young, chaotic, fun, and emotionally connected to its audience.

By combining retro cartoon language, bold typography, expressive packaging, and a flexible character system, GIGA becomes more than an alfajor — it becomes a statement designed to exist across content, community, and pop culture.