Client
Scope
Date
Crecimiento
Logo, Brand Identity, Visual System, UX/UI
March, 2025
22Studio.
Buenos Aires, Argentina
CRECIMIENTO UNITES BUILDERS, FOUNDERS, AND POLICYMAKERS TO ACCELERATE ARGENTINA’S TRANSFORMATION.
Our role was to shape an identity that expresses ambition while remaining deeply rooted in the nation’s essence.
By integrating symbolic references to the Argentine flag and building a narrative that connects ideas with action, the visual system becomes a reflection of purpose — where vision turns into momentum.
A BRAND IDENTITY BRIDGING ARGENTINA’S VISION WITH GLOBAL INNOVATION.
Client
Scope
Industry
Date
Crecimiento
Logo, Brand Identity, Visual System, UX/UI
Digital Infrastructure
March, 2025.
Crecimiento is the sun. It's the source of energy that drives innovation, the space where ideas are born. Like air, it is intangible yet essential. It represents vision, boundless creativity, and the freedom to imagine and build what is already happening. In its light, projects take shape, challenging the status quo and transforming the world through Crypto & Web3.
This metaphorical foundation informs every aspect of our visual identity - from the sun symbol to our color choices to the architectural elements in our typography.
Sun
&
Earth.
Applications
#2C509B
#6D8EBB
#A5B4BE
#13239A
JjMm
09%!
KeyVisual
JjMm
09%!
JjMm
09%!
Tipografía
Paleta de Colores
#FDF07E
#FFE908
#FAFAFA
#1F1F1F
Turning Argentina into Latam Web3 Powerhouse.
#E1DFE0
#EDEFED
#FFFDE7
Turning Argentina into Latam’s
Web3
powerhouse.
Building the
crypto capital
of the world.
Applications
Applications
SHAPING
THE FUTURE
THAT TURNS
VISION
INTO IMPACT.
SEASON 3.
Brand voice.
WE DEVELOPED A COLOR PALETTE DERIVED FROM NATIONAL TONES, ELEVATED WITH CONTEMPORARY GRADIENTS TO EXPRESS MODERNITY.
— THE SUN, CENTRAL TO THE SYSTEM, BECAME A METAPHOR FOR VISION AND GROWTH. A DUALITY BETWEEN SKY AND EARTH GUIDED THE VISUAL LANGUAGE — ABSTRACT FORMS REPRESENTING IDEAS, GROUNDED BY A STRUCTURED, PRAGMATIC DESIGN FRAMEWORK.
Transforming
Potential into Impact.
JjMm
09%!
Geist
A sans serif typeface that reflects clarity, precision, and a contemporary technological spirit.
Geist is established as the foundation of the system for its ability to communicate complex ideas with simplicity and confidence. Its clean construction balances digital sharpness with an approachable tone, allowing the brand to operate across multiple contexts with consistency and ease.
It functions as the typographic core of the identity, bringing structure, legibility, and a forward-looking presence.
Atkinson Hyperlegible Next and Mulish complement the system by introducing accessibility and flexibility.
Atkinson Hyperlegible Next reinforces clarity in information-dense environments, ensuring readability and inclusivity across all applications.
Mulish, on the other hand, introduces a softer and more neutral tone, supporting everyday communication with warmth while maintaining professionalism.
Together, they expand the typographic system into a balanced language — where precision meets accessibility, and structure adapts to human-centered communication.
Turning Argentina into Latam Web3 Powerhouse.
Atkinson Hyperlegible Next
Turning Argentina into Latam Web3 Powerhouse.
Mulish
From Brand book
— to a Web Design.
REGULATORY
AREA
REGULATORY
SANDBOX.
Crecimiento aims for a multiagency Sandbox to provide startups with clearer regulatory guidance and new funding pathways.
Learn More
REGULATION DAY
AND ROUNDTABLES.
Bridging the gap between public and private sectors, with initiatives such as Regulation Day, makes a prosperous and scalable regulatory ecosystem for Web3.
Learn More
DSEZ goal is to design a long-term regulatory and tax framework to support Web3 startups, creating a blockchain-enabled, business-friendly environment in Argentina.
DIGITAL SPECIAL ECONOMIC ZONE (DSEZ).
Learn More
THESE JOINT EFFORTS
WORK THE FOLLOWING WAY.
Meanwhile, our Public Affairs department leads the organization’s institutional relations and regulatory strategy in the fields of Web3, blockchain, crypto, and AI. Its mission is to foster constructive dialogue between the private sector and public institutions, promoting regulatory environments that balance technological innovation with legal and institutional stability.
Our Regulatory Department takes a multidisciplinary and stakeholder approach on regulation. We work alongside both public and private actors to design forward-thinking frameworks that foster crypto adoption, empower startups, and provide long-term financial stability in Argentina.
ABOUT
US
Ecosystem Regulatory Startups Calendar Updates About Us
__ WHY ARGENTINA?
In early 2024, a wave of founders, builders, investors, and policy leaders converged around a bold question: what if Argentina became the world’s first crypto nation? Spontaneous conversations turned into working groups, proposals, and programs. Builders from across the country and the world joined in, with the conviction that this moment is different.
Why Argentina? Because Argentina is the only country in the world that combines both bottom up adoption, with around 10% of the population using crypto, with top-down support with leading regulators literally saying “we are in favour of crypto and want to support it”.
Crecimiento is here to leverage this unique opportunity. By empowering startups, Crecimiento will fix massive economic and provide financial prosperity to millions. Such a powerful vision got together key Argentinian talent’s including leaders from Lemon, Ripio, belo, Lambda Class, Open Zeppelin, POAP, Kleros, Wonderland, Quark ID and several web2 unicorns founders.
In less than a year of existence, the movement has already activated +5,000 people through different activations, including pop up cities, accelerators, hackathons, bootcamps and hacker houses.
A movement shaping Argentina’s
crypto future.
crecimiento.build
We balance disruption
with stability in our messaging.
Client
Scope
Date
Crecimiento
Logo, Brand Identity, Visual System, UX/UI
March, 2025
22Studio.
Buenos Aires, Argentina
CRECIMIENTO UNITES BUILDERS, FOUNDERS, AND POLICYMAKERS TO ACCELERATE ARGENTINA’S TRANSFORMATION.
Our role was to shape an identity that expresses ambition while remaining deeply rooted in the nation’s essence.
By integrating symbolic references to the Argentine flag and building a narrative that connects ideas with action, the visual system becomes a reflection of purpose — where vision turns into momentum.
A BRAND IDENTITY BRIDGING ARGENTINA’S VISION WITH GLOBAL INNOVATION.
Client
Scope
Industry
Date
Crecimiento
Logo, Brand Identity, Visual System, UX/UI
Digital Infrastructure
March, 2025.
Crecimiento is the sun. It's the source of energy that drives innovation, the space where ideas are born. Like air, it is intangible yet essential. It represents vision, boundless creativity, and the freedom to imagine and build what is already happening. In its light, projects take shape, challenging the status quo and transforming the world through Crypto & Web3.
This metaphorical foundation informs every aspect of our visual identity - from the sun symbol to our color choices to the architectural elements in our typography.
Sun
&
Earth.
Applications
#2C509B
#6D8EBB
#A5B4BE
#13239A
JjMm
09%!
KeyVisual
JjMm
09%!
JjMm
09%!
Tipografía
Paleta de Colores
#FDF07E
#FFE908
#FAFAFA
#1F1F1F
Turning Argentina into Latam Web3 Powerhouse.
#E1DFE0
#EDEFED
#FFFDE7
Turning Argentina into Latam’s
Web3
powerhouse.
Building the
crypto capital
of the world.
Applications
Applications
SHAPING
THE FUTURE
THAT TURNS
VISION
INTO IMPACT.
SEASON 3.
Brand voice.
WE DEVELOPED A COLOR PALETTE DERIVED FROM NATIONAL TONES, ELEVATED WITH CONTEMPORARY GRADIENTS TO EXPRESS MODERNITY.
— THE SUN, CENTRAL TO THE SYSTEM, BECAME A METAPHOR FOR VISION AND GROWTH. A DUALITY BETWEEN SKY AND EARTH GUIDED THE VISUAL LANGUAGE — ABSTRACT FORMS REPRESENTING IDEAS, GROUNDED BY A STRUCTURED, PRAGMATIC DESIGN FRAMEWORK.
Transforming
Potential into Impact.
JjMm
09%!
Geist
A sans serif typeface that reflects clarity, precision, and a contemporary technological spirit.
Geist is established as the foundation of the system for its ability to communicate complex ideas with simplicity and confidence. Its clean construction balances digital sharpness with an approachable tone, allowing the brand to operate across multiple contexts with consistency and ease.
It functions as the typographic core of the identity, bringing structure, legibility, and a forward-looking presence.
Atkinson Hyperlegible Next and Mulish complement the system by introducing accessibility and flexibility.
Atkinson Hyperlegible Next reinforces clarity in information-dense environments, ensuring readability and inclusivity across all applications.
Mulish, on the other hand, introduces a softer and more neutral tone, supporting everyday communication with warmth while maintaining professionalism.
Together, they expand the typographic system into a balanced language — where precision meets accessibility, and structure adapts to human-centered communication.
Turning Argentina into Latam Web3 Powerhouse.
Atkinson Hyperlegible Next
Turning Argentina into Latam Web3 Powerhouse.
Mulish
crecimiento.build
From Brand book
— to a Web Design.
REGULATORY
AREA
REGULATORY
SANDBOX.
Crecimiento aims for a multiagency Sandbox to provide startups with clearer regulatory guidance and new funding pathways.
Learn More
Learn More
DSEZ goal is to design a long-term regulatory and tax framework to support Web3 startups, creating a blockchain-enabled, business-friendly environment in Argentina.
DIGITAL SPECIAL ECONOMIC ZONE (DSEZ).
Learn More
THESE JOINT EFFORTS
WORK THE FOLLOWING WAY.
REGULATION DAY
AND ROUNDTABLES.
Bridging the gap between public and private sectors, with initiatives such as Regulation Day, makes a prosperous and scalable regulatory ecosystem for Web3.
Meanwhile, our Public Affairs department leads the organization’s institutional relations and regulatory strategy in the fields of Web3, blockchain, crypto, and AI. Its mission is to foster constructive dialogue between the private sector and public institutions, promoting regulatory environments that balance technological innovation with legal and institutional stability.
Our Regulatory Department takes a multidisciplinary and stakeholder approach on regulation. We work alongside both public and private actors to design forward-thinking frameworks that foster crypto adoption, empower startups, and provide long-term financial stability in Argentina.
ABOUT
US
Ecosystem Regulatory Startups Calendar Updates About Us
__ WHY ARGENTINA?
In early 2024, a wave of founders, builders, investors, and policy leaders converged around a bold question: what if Argentina became the world’s first crypto nation? Spontaneous conversations turned into working groups, proposals, and programs. Builders from across the country and the world joined in, with the conviction that this moment is different.
Why Argentina? Because Argentina is the only country in the world that combines both bottom up adoption, with around 10% of the population using crypto, with top-down support with leading regulators literally saying “we are in favour of crypto and want to support it”.
Crecimiento is here to leverage this unique opportunity. By empowering startups, Crecimiento will fix massive economic and provide financial prosperity to millions. Such a powerful vision got together key Argentinian talent’s including leaders from Lemon, Ripio, belo, Lambda Class, Open Zeppelin, POAP, Kleros, Wonderland, Quark ID and several web2 unicorns founders.
In less than a year of existence, the movement has already activated +5,000 people through different activations, including pop up cities, accelerators, hackathons, bootcamps and hacker houses.
A movement shaping Argentina’s
crypto future.
We balance disruption
with stability in our messaging.
thanks for
thanks for
watching.
watching.
hope you
hope you
like it.
like it.
