A BRAND IDENTITY BRINGING ARGENTINA’S VISION WITH GLOBAL INNOVATION.
MAR –– 2025
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Crecimiento.
Crecimiento.
A BRAND IDENTITY BRINGING ARGENTINA’S VISION WITH GLOBAL INNOVATION.
MAR –– 2025
A BRAND IDENTITY BRINGING ARGENTINA’S VISION WITH GLOBAL INNOVATION.
MAR –– 2025
CRECIMIENTO UNITES BUILDERS, FOUNDERS, AND POLICYMAKERS TO ACCELERATE ARGENTINA’S TRANSFORMATION. OUR ROLE WAS TO DESIGN AN IDENTITY THAT CONVEYS AMBITION WHILE STAYING ROOTED IN THE NATION’S ESSENCE. __BY INTEGRATING SYMBOLIC REFERENCES TO THE ARGENTINE FLAG AND A NARRATIVE THAT LINKS IDEAS WITH ACTION, WE ALIGNED VISUAL IDENTITY WITH PURPOSE.
CRECIMIENTO UNITES BUILDERS, FOUNDERS, AND POLICYMAKERS TO ACCELERATE ARGENTINA’S TRANSFORMATION. OUR ROLE WAS TO DESIGN AN IDENTITY THAT CONVEYS AMBITION WHILE STAYING ROOTED IN THE NATION’S ESSENCE.
__BY INTEGRATING SYMBOLIC REFERENCES TO THE ARGENTINE FLAG AND A NARRATIVE THAT LINKS IDEAS WITH ACTION, WE ALIGNED VISUAL IDENTITY WITH PURPOSE.
WE DEVELOPED A COLOR PALETTE DERIVED FROM NATIONAL TONES, ELEVATED WITH CONTEMPORARY GRADIENTS TO EXPRESS MODERNITY. __THE SUN, CENTRAL TO THE SYSTEM, BECAME A METAPHOR FOR VISION AND GROWTH. A DUALITY BETWEEN SKY AND EARTH GUIDED THE VISUAL LANGUAGE — ABSTRACT FORMS REPRESENTING IDEAS, GROUNDED BY A STRUCTURED, PRAGMATIC DESIGN FRAMEWORK.
WE DEVELOPED A COLOR PALETTE DERIVED FROM NATIONAL TONES, ELEVATED WITH CONTEMPORARY GRADIENTS TO EXPRESS MODERNITY.
THE SUN, CENTRAL TO THE SYSTEM, BECAME A METAPHOR FOR VISION AND GROWTH. A DUALITY BETWEEN SKY AND EARTH GUIDED THE VISUAL LANGUAGE — ABSTRACT FORMS REPRESENTING IDEAS, GROUNDED BY A STRUCTURED, PRAGMATIC DESIGN FRAMEWORK.
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