COLLABORATIVE BRANDING FOR ALEPH HUB — WHERE WEB3 MEETS CULTURE IN ARGENTINA.
AUG –– 2025
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Aleph.
Aleph.
ALEPH HUB WAS ENVISIONED AS A SPACE TO CONNECT ARGENTINA’S WEB3 ECOSYSTEM. OUR CHALLENGE WAS TO TRANSLATE THIS ENERGY INTO A BRAND IDENTITY THAT BALANCES COMMUNITY, CULTURE, AND TECHNOLOGY. DRAWING INSPIRATION FROM ALEPH’S 70S AESTHETIC, WE CREATED A NARRATIVE THAT BRIDGES THE PAST WITH INNOVATION, EXTENDING THE BRAND INTO BOTH PHYSICAL AND DIGITAL REALMS.
ALEPH HUB WAS ENVISIONED AS A SPACE TO CONNECT ARGENTINA’S WEB3 ECOSYSTEM. OUR CHALLENGE WAS TO TRANSLATE THIS ENERGY INTO A BRAND IDENTITY THAT BALANCES COMMUNITY, CULTURE, AND TECHNOLOGY.
DRAWING INSPIRATION FROM ALEPH’S 70S AESTHETIC, WE CREATED A NARRATIVE THAT BRIDGES THE PAST WITH INNOVATION, EXTENDING THE BRAND INTO BOTH PHYSICAL AND DIGITAL REALMS.
THE SYSTEM CENTERS ON BITMAP TEXTURES, DYNAMIC ANIMATIONS, AND POSTER-INSPIRED GRAPHICS, ECHOING THE VISUAL LANGUAGE OF LIVE MUSIC CULTURE. MURALS, SIGNAGE, AND MOTION PIECES REINFORCED THE HUB’S VIBRANCY, ENSURING EVERY TOUCHPOINT FELT ALIVE. THE RESULT: A BOLD AND VERSATILE IDENTITY THAT EMBODIES CREATIVITY AND MOVEMENT.
THE SYSTEM CENTERS ON BITMAP TEXTURES, DYNAMIC ANIMATIONS, AND POSTER-INSPIRED GRAPHICS, ECHOING THE VISUAL LANGUAGE OF LIVE MUSIC CULTURE. MURALS, SIGNAGE, AND MOTION PIECES REINFORCED THE HUB’S VIBRANCY, ENSURING EVERY TOUCHPOINT FELT ALIVE.
THE RESULT: A BOLD AND VERSATILE IDENTITY THAT EMBODIES CREATIVITY AND MOVEMENT.
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